Revolutionize Your Outbound Strategy: Say Goodbye to Low Contact Rates

Oh, TikTok – that quirky little app where you thought you'd just learn dances and laugh at pet videos, only to find yourself down a rabbit hole of impulsive shopping decisions. Who could resist the power of the ultra-viral #TikTokMadeMeBuyIt? From household gadgets you didn’t know you needed to skincare routines you didn’t know existed, TikTok shopping is shaking things up. But let’s be real, as cool as TikTok shopping is, if your business relies on complex sales channels, like outbound calling, this new trend probably has you furrowing your brows and wondering why your contact rate is sinking faster than the Titanic.

So, let’s talk about what really keeps you up at night: the dreaded pick up rate, and why it feels like your marketers are working harder, not smarter. And hey, don't blame your SDRs! It’s easier to point fingers, but the real culprit here might be hiding in plain sight – your dialing software.

You see, while TikTok is out there revolutionizing eCommerce, outbound call centers are still trudging uphill, dealing with a slew of technical issues. Imagine dialing through leads faster than TikTok trends fade, only to get hit by cold responses or – even worse – people who don't pick up at all. Are you getting spam-flagged? Maybe. Is your auto dialer up to snuff? Probably not. Why does selling shampoo on TikTok seem easier than getting a single pick-up on your outbound calls?

Let’s dive into your big headache: low pick up rates. Ever thought that your phone numbers might be getting slapped with a six-letter curse? Yes, spam flagging can tarnish your calls' reputation faster than a one-star Yelp review. It's not you, it's your number! Algorithms are getting smarter, and they flag numbers based on presumed spam activity. Is this affecting your leads and making them hesitant to pick up unknown calls? Absolutely.

Enter, “phone number reputation management.” It sounds fancy, but at its core, it’s damage control for your outbound calling efforts. Ensuring your numbers are seen as top-tier in the eyes of modern algorithms can make the difference between your calls being treated like spam or a valuable business opportunity. And while we're on the subject, don’t forget about TCPA regulations – because you can bet your bottom dollar they're not going away anytime soon. So yes, dotting your I’s and crossing your T’s legally is also part of the game.

Back to those dialing systems: ever questioned if your SDRs suck or if it’s really your dialing software letting them down? Let’s shed some light on the situation. A robust power dial software can lift your contact rate by working through lead lists meticulously. A predictive dialer takes it a step further by analyzing and predicting the best times to call potential clients, improving efficiency and minimizing idle time. In an era where TikTok can convert a meme into a million-dollar product, why should your call center operate like it's stuck in the early 2000s?

Let’s face it: while TikTok is a breath of fresh air (for some), your SDRs battling low contact rates are probably desperately craving some innovation of their own. Power dial software and effective number management tools like phone number remediation shouldn't just be considered; they should be necessities. Just like TikTok Shop directly integrates with platforms like Shopify, your dialing solutions should seamlessly mesh with your CRM to keep everything flowing smoothly.

While your competition spins their wheels trying to crack TikTok’s shopping code, you could be optimizing your own outbound strategies. Sticking to tried-and-true methods doesn't mean sticking to outdated technology. Instead, empower your SDRs so they don’t end up looking like they’re just making up the numbers. By optimizing your phone operations and addressing issues like spam flagging, you’re paving the way for more successful, meaningful conversations—one dial at a time.

So, as you contemplate downloading yet another TikTok discovery (because who can resist those #trending products, right?), also consider revamping your dialing tools. Your SDRs will thank you, your contact rates will soar, and hey – you might just get to sleep a little easier knowing your calls are more likely to be welcomed instead of ignored. 문화의 교차로 , 전화기의 교차로 – choose your tools wisely.