Unleash the Power of Your SOM and Pick Up Rate

Ah, the Serviceable Obtainable Market (SOM), that magical metric that entrepreneurs whisper about in the hallowed halls of commerce. It’s the elusive unicorn you've been tracking while just trying to ensure that your phone calls actually connect with a living human instead of a voicemail abyss. Calculating SOM is less a mystical chant around the spreadsheet fire and more an attempt to pinpoint the reality of what pieces of the pie you can realistically snag. It's crucial, really. But let’s face it, more critical to your business’s success might just be upping that pick up rate so you're not burning cash on advertising like Guy Fawkes Night or getting your numbers flagged as spam on someone’s phone.

Now, for the uninitiated, SOM is just one pebble in the great beach of market size metrics. There’s TAM—Total Addressable Market—where you dream about every potential customer rolling in. Then there's SAM—Serviceable Addressable Market—where reality taps you on the shoulder and shows you the section you could actually address with your offerings. And finally, SOM, which is supposed to be the sliver of that SAM pie that’s actually obtainable given your current capability, market reach, and that mischievous competitor who won’t stop lobbing unhelpful phone calls to your prospects.

But let’s say you’ve calculated your SOM with the precision of a Swiss watch. You have a figure, maybe akin to that supple $140 million number for a cosmetics racket expanding into new frontiers. Great! Now let’s talk about how all this esoteric market potential doesn't mean much if you can't connect with a single person without running up against a TCPA complaint or your phone number wearing a virtual scarlet letter of spam flagging. Because let's face it, nothing torpedoes a marketing campaign faster than when your carefully funneled leads are dodging your calls like it's an Olympic sport.

Increasing your contact rate is vital and therein lies the rub. Imagine deploying a snazzy auto dialer—it should theoretically crank up your efficiency as smoothly as a vintage car. Yet, if the execution sidesteps efficiency and falls into the pit of power dialing ad infinitum without considering TCPA regulations, you're just setting yourself up for frustration. Even the most sophisticated predictive dialer needs the right integration and data strategy to ensure calls land where they should—and get answered.

Let's get real: The problem isn't with your SDRs. They’re probably skilled folks who could sell ice in the Arctic if only they had the right tools. The culpability often lies in subpar power dial software that sends your efforts skidding ominously toward spam flagging territory. The soft purr of ringing lines may daily turn into the shrill silence of missed connections. You've got the raw SOM data—now what are you going to do with it? That’s where understanding your dialing software's crucial role comes into play.

Remember, if your friendly outbound call mostly gets the cold shoulder, you might as well be catcalling into the digital wilds. Instead, empower your SDRs with innovative tools that enhance their reach and ensure compliance with ever-present TCPA regulations. Leverage advanced, data-driven dialers to boost pick up rate and contact rate while safeguarding against spam flagging. In essence, optimize—because dialing platforms should enable relationships rather than reducing them to statistical anomalies.

So, when revving up those outreach engines, stop to recognize the opportunity cost of your efforts and the potential gains unlocked by meticulously understanding and expanding your SOM. Yet, never underestimate the unseen power resting in simply being able to talk to people without technological hiccups or falling foul of regulations. Here’s a free tidbit: before dreaming of that $140 million, ensure each cent spent finding your ideal prospects isn’t lost due to acoustic invisibility or spam filters on overdrive.

Because in the end, the less time you spend fretting over nightmarish contact rates, the more time you can devote to those glorious SOM conquests and realizing your entrepreneurial magnum opus. Ah, SOM might just be the key to your kingdom, but let’s not make it all about that number; it’s equally about being heard—literally.